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It’s official, folks. Motor Village LA, the posh dealership in downtown Los Angeles that Chrysler opened in California to serve as a showcase buying experience and test bed for innovative new Chrysler, Dodge, Ram, Jeep and Fiat stores, has been sold.
New Century Automotive Group reportedly purchased the dealership from Chrysler in late October, 2011. Automotive News reports that two new dealer franchises licenses were awarded in the process, one for Motor Village LA and one for Fiat of LA.
Apparently, despite the fact that the 189,000-square foot building and showcase glass tower is now in the hands of a separate entity, Chrysler still has to negotiate a settlement with the California Department of Motor Vehicles and the California New Car Dealers Association for opening a store within 10 miles of three other Chrysler dealerships, which is in violation of franchise laws.


It’s official, folks. Motor Village LA, the posh dealership in downtown Los Angeles that Chrysler opened in California to serve as a showcase buying experience and test bed for innovative new Chrysler, Dodge, Ram, Jeep and Fiat stores, has been sold. (more…)

in Fiat


There was undoubtedly some freaking out at the annual Fiat Freakout held at Biltmore Estate in Asheville, NC this year. The Freakout is more respectably referred to as the annual gathering of Club Fiat-Lancia Unlimited, where owners and fans show their vintage love. This year, Fiat North America CEO Laura Soave personally rewarded the assembly with news that they would get first dibs on the first five hundred Fiat 500s to come to America, called the “Prima Edizione.” (more…)

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Fiat’s Abarth 695 “Tributo Ferrari” is confirmed:

Still waiting for that baby Ferrari to come along? This may be as close as you’ll get. Confirming earlier reports, Fiat’s Abarth and Ferrari subsidiaries have gotten together to collaborate on a special 500 to honor Maranello. We first heard about a special Ferrari edition 500 last year when we were in Italy test driving the new Alfa MiTo. But while the previous 500 created for Ferrari was used solely as a courtesy car for Ferrari owners bringing in their cars for service, this new Frankfurt-bound special edition will actually be available for purchase by the general public. (more…)

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500c-webWith the Fiat 500 still selling like hotcakes, the Italian automaker’s performance division is reportedly working on a new combination to further bolster interest in the retro hatch. Melding the best elements of the 500 Abarth and the new 500C convertible, Fiat is said to be preparing a 500C Abarth for launch overseas in time for the next sunny season. (more…)

in Fiat


Celebrating Abarth’s return to the Dutch market, Fiat and Abarth have released this limited edition 500 Competizione. (more…)

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mito_riar_front_large-smallFinally, an automaker giving something back to their fans. (more…)

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The baby supersports car from Abarth, the new ‘500 Abarth Assetto Corse’, is due to in a Limited Edition production of 49 cars.

The new vehicle, designed by the Fiat Group Automobiles Style Centre and produced by a team of Abarth Engineers and Designers will be the star of track races from next year and its creation confirms Abarth’s racing vocation.

The Assetto Corse version of the petite 500 Abarth takes up the baton from its forerunner, the ‘595′ that notched up numerous successes and great victories from 1963 and led to the coining of the description ’small but deadly’.

The cars sports a full racing outfit: wide track, white 17′ special ultralight racing wheels, low ride, sports racing mirrors and a place for a number on the sides. Available in pastel grey with red Abarth side stripes, the ‘500 Abarth Assetto Corse’ reveals an assertive front end that houses a badge bearing the Abarth logo and, below this, wide bumpers complete with an aerodynamic spoiler and screen-printed grilles to replace the plastic louvres on the standard production version. In addition to the classic bonnet clips, the bonnet houses two carbon air intakes bearing the Abarth scorpion logo.

The rear part of the car features a white winged spoiler, a badge bearing the Abarth logo and a twin exhaust pipe.

The Abarth identity is expressed to the full with a thunderbolt logo on the side representing the brand’s racing image and a red band and four white chequers on the roof, just as on the winning Abarth 850TC version of the 1960s.

Inside, the ‘500 Abarth Assetto Corse’ is equipped with a roll-bar type-approved for racing that is completely hollow to make the car lighter and faster. The car weighs approximately 180 kg less than the road version. The anatomical seats, the steering wheel (special for racing) and the carbon door panels make the 500 Abarth Assetto Corse a real baby sports car with a indomitable character all of its own .

Abarth has also thoughtfully provided a clothing set for the driver, that will be delivered in an original Abarth-branded leather bag. Owners of the ‘500 Abarth Assetto Corse’ will therefore be resplendent in overalls, helmets, gloves and shoes, all meticulously branded with the ultra-new ‘Assetto Corse’ logo produced for the limited edition of the car.