RSS Feed


hako_coupe_concept_live
Click above for high-res gallery of the Scion Hako Concept

Scion’s new Hako unveiling disappointed reviewers upon its unveiling. Its vintage-inspired design comes off as boxy and off-target for the younger market.

As reported by Damon Lavrinc:

Any hope that Scion would be revealing the next iteration of the tC, or a clean-sheet sports coupe with which to replace it, were dashed this afternoon in New York when the wraps were pulled off the Hako Coupe Concept. The Hako is essentially a Scion xB that’s lost a couple of doors and gained a massive schnoz, a seriously upright windshield and some highly stylized accents. Scion’s PR people insist that the coupe’s design is inspired by the “emergence of American vintage style among young Tokyo trendsetters,” which may be true, but Scion’s veep, Jack Hollis’ remark that the Hako “is the sporty version of a box.” Oxymoronic? We think so.

As with most of Scion’s concepts, the Hako is a combination of form and functionality, with an emphasis on living the Scion life that the brand has fought hard to establish. As such, there’s a focus on lifestyle elements that find their way inside, with storage crevices for magazines and mobile phones, flat-screen monitors and a videogame-inspired dash that would be all the rage if you were eight and it were 1992.

While the Hako is technically a coupe, it’s not what we were hoping for, especially considering that Scion insists that the brand has its finger on the pulse of the youth market. What do young, car-crazed youths really want? We’d suggest that it’s a few stands away, sitting at the Hyundai booth in the form of the Genesis coupe.

Scion’s full press release is posted after the jump and a gallery of official shots is below (live shots are forthcoming!).

Gallery: Scion Hako Coupe Concept Live

Gallery: Scion Hako Coupe Concept

New York 2008: Scion Hako Concept – Official Pics

Gallery: Scion Hako Coupe Concept

Continue reading New York 2008: Scion unveils odd-looking Hako Concept

Originally by Damon Lavrinc from Autoblog on March 19, 2008, 9:19am

Bookmark and Share

Related Posts

Email This Post Email This Post Print This Post Print This Post